Everyone is on their smartphone. Walking down the street, driving, at dinner, even at the office. If your website isn’t mobile friendly, you’re probably missing out. You don’t want to become irrelevant.
There’s a reason why companies are spending millions on mobile marketing; mobile marketing is actually predicted to hit $65 billion by 2019 in the US. Screen sizes and quality of phones probably has a lot to do with the popularity of mobile marketing. Video ads are becoming more and more popular. They’re more engaging and allows for more brand exposure beyond pictures and words.
There’s an app for that. There’s literally almost an app for anything you can think of. If it hasn’t been created yet – believe me, it’s on its way. Apps also are a place where ads can show up helping brands to gain more exposure. Having an app for your business is also great for the on-the-go consumer. It gives people easy access to your company and what you have to offer.
Mobile ads also offer a great way to keep your audience engaged. Take a look at just one of Coca-Cola’s mobile ad campaigns:
Interactive ads have been found to be more effective in driving sales and app installations.
Behavioral data has also helped marketers target their audience more efficiently. You probably have noticed after you’ve searched for something or been on a particular site, an ad will pop up of a similar site you’ve searched. There’s also technology that can target you by your location. Being mobiley present can help increase your audience and/or sales.
Mobile is the future. Mobile is now.
Read more about mobile marketing here:
Victorri J. Taylor 