The Art of Storytelling

Storytelling can bring your brand to life. Content marketing is becoming one of the most popular ways that brands are getting recognized. It’s so easy to leverage social media or your consumers to help with your marketing strategy. Many brands have caught my attention with their use of storytelling but one is particular has been Hallmark.

Lately, Hallmark has been using real-life people, in a testimonial setting to talk about their loved ones. They aren’t necessarily selling their products by putting them in the consumers’ faces, but rather they’re evoking that emotional chord that makes you think about the one(s) you love, and also it helps Hallmark stick out in your mind afterwards. They call it a social experiment.

A few months ago, the company had a series of commercials during Valentine’s Day featuring different couples. One video, featuring a lesbian couple, was definitely a topic of conversation.

During Mother’s Day, the series of #PutYourHeartToPaper featured a diverse group of people talking about their moms. The speakers didn’t know that their mother’s were there listening. This particular video has 16k views at this time and has been on YouTube for about a week now. I definitely encourage you’ll to take a look at all of the videos Hallmark has been producing. Their use of storytelling truly helps to connect consumers to their brand: http://www.hallmark.com/commercials/