The smart phone is becoming a part of everyday life. As millenials, we practically grew up this way. I remember spending hours online as a child. First, on my favorite artists’ message boards, then Xanga, AOL Instant Messenger, and MySpace. Today, my Instagram, Twitter, Facebook, LinkedIn, Pinterest and Tumblr are all found right in my hands – on my iPhone. According to adweek.com, 80% of millennials use social media “several times a day”.
Sure, it’s fun and entertaining and smart phones have made everything convenient for us. But I also understand the importance of mobile marketing and a social media presence for marketing and business.
93% of marketers use social media for business (businessinsider.com). I presented a social media presentation at one of my former internships because of my passion for this topic.
I saw its importance first hand while in undergrad. We used social media for EVERYTHING. Whether it was promoting events on campus, helping out a fellow classmate entrepreneur or just spreading the word about campus news. Many people use it for fun, but marketers are finding ways to target their audiences better than ever before. Social Media isn’t just a fad. It will be here for the next several years. I wonder what will be “new” on the social scene in 3 years.
Victorri J. Taylor 