The Social Connection

The smart phone is becoming a part of everyday life. As millenials, we practically grew up this way. I remember spending hours online as a child. First, on my favorite artists’ message boards, then Xanga, AOL Instant Messenger, and MySpace. Today, my Instagram, Twitter, Facebook, LinkedIn, Pinterest and Tumblr are all found right in my …

Mobile Marketing is Dominating

Everyone is on their smartphone. Walking down the street, driving, at dinner, even at the office. If your website isn’t mobile friendly, you’re probably missing out. You don’t want to become irrelevant. There’s a reason why companies are spending millions on mobile marketing; mobile marketing is actually predicted to hit $65 billion by 2019 in the …

Blogging – Is it Just Trendy?

Blogging isn’t just a hobby for some, it’s a job. Today, it seems that everyone has a blog and there’s a blog about anything. The term ‘web-log’ was coined by Jorn Barger, editor of Robot Wisdom in 1997 in an attempt to describe the daily list of links that ‘logged’ his web travels. Two years …

SEO and Measurement Made Simple

SEO (Search Engine Optimization) may sound intimidating, I must admit. The more I read about it, it seems to get more complicated. But there are plenty of things out there that can help with your SEO needs. Whether you’re a new or seasoned blogger (or web editor), SEO tips and tools are always great to …

The Art of Storytelling

Storytelling can bring your brand to life. Content marketing is becoming one of the most popular ways that brands are getting recognized. It’s so easy to leverage social media or your consumers to help with your marketing strategy. Many brands have caught my attention with their use of storytelling but one is particular has been …

Is My Cell Phone Really Mine?

It doesn’t seem like it. With the way technology is improving, it’s getting easier for outsiders to get your data. Almost every site and app wants to know your location. At what cost does this cost to you? The majority of mobile phone users surveyed for a report by the University of California, Berkeley, said …